Coaching, Training and mentoring
Product 28 is a coaching, training, and mentoring program that helps you design and launch your digital products in a way that aligns with your strengths and values.
We work with creators, coaches, entrepreneurs, and career changers who want freedom and clear structure as they build a reliable income stream.
In a world being reshaped by AI, we help people move from dependence to ownership, creating income streams that evolve alongside them, not in place of them.
Passive Income Streams
We'll help you create a passive income strategy that aligns with your values, strengths, and goals. Together, we’ll identify your ideal path and build a clear, sustainable digital product to make it happen.
Who We Work With
We coach everyday people who want to improve their financial situation by building digital products that generate monthly passive income.
Whether you're starting from scratch or unsure what to build, we'll guide you step by step. Together, we'll create a digital product that not only earns for you but also supports your confidence, freedom, and overall well-being.
One-on-One Coaching
Get personalised support to build your first digital product, with clarity, confidence, and expert guidance every step of the way.
In these private sessions, we’ll create a passive income plan that aligns with your values, strengths, and goals. Whether you’re starting from scratch or refining an idea, you’ll get tailored coaching designed to move you forward, without the overwhelm.
Product Development Community
Join a supportive mastermind group of like-minded people all working toward the same goal, building digital products that generate passive income and support a better life.
Mastermind groups are ideal if you're seeking a sense of community, motivation, and shared accountability. You'll get expert guidance, real-time feedback, and the encouragement that comes from growing alongside others on a similar journey. Whether you're just starting or refining your idea, these sessions create space for clarity, connection, and real progress, without doing it all alone.
The product development lifecycle
Most people who attempt to launch a digital product fail, not because they lack passion or creativity, but because they do not fully understand the product development lifecycle or the strategies required to promote their product and generate a consistent monthly income. Many skip essential steps, build something without validating it, or launch without a clear plan to reach the right audience. That is where Product 28 Coaching stands apart.
We guide you through every stage of the product development lifecycle, from idea and validation to product creation, launch planning, and long-term revenue growth. You will never be left guessing or wondering what to do next. We do not walk away once your product is live. We work together until you achieve your desired level of passive income, providing you with the tools, coaching, and ongoing guidance you need to succeed.
Founded by John Hones, an Agile Coach Professional (ICP-ACC) and Digital Product Management Professional (ICP-PDM), with 12 years of digital product leadership, an ex-Google employee, and a 2x founder.
As the saying from Warren Buffett goes:
If you don't find a way to make money while you sleep, you will work until you die. -